5 Main Mistakes in Attracting Clients to a Beauty Salon

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maksudasm
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5 Main Mistakes in Attracting Clients to a Beauty Salon

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Want to scare away all your clients? Then be too pushy: it is understandable that when a businesswoman comes to you for a haircut, unobtrusively offer her a manicure. But do not congratulate her cat on her birthday, send 10 emails a day with an offer to come for a massage with huge snails. Such stalking, like in Hollywood horror films, will make even a regular client leave you.

Avoiding your clients in a non-working environment. Your salon's success is definitely not guaranteed if you run away from clients when you meet them by chance on the street or in a store. Of course, it is necessary to maintain subordination: say hello tactfully and smile in a friendly manner, that's all that is required of you when you meet a client in an informal setting.

You can resort to any methods facebook database to attract clients to a beauty salon, but they will not work if you have a mess and unsanitary conditions. Agree, the salon will get a "luxurious" reputation when the master, not observing simple sanitary standards, brings in an infection, simply shaving the back of the client's head with a machine.

Trying to please absolutely all clients of a beauty salon , spending all your time, money and nerves on it. Of course, you can close the establishment 30 minutes later than scheduled if you need to finish servicing a client. However, when you work without rest, because of a busy schedule you have stopped seeing your family, then maybe it’s enough to take clients on weekends, offering them a 50% discount? No one will appreciate this approach and will not give you a reward for increased efficiency to the detriment of their interests.

Neglect professional development. Do you think that all sorts of trainings are a waste of time? Are you still doing classic blood-red manicures? Do you even know that your competitors have mastered the technique of painting, sculpting and other nail art? You don’t need to go to a fortune teller to understand: in the near future, all your clients will happily run to their direct competitors, who will offer them ultra-modern innovations.

10 Great Movies and Books on How to Attract Clients to a Beauty Salon
We offer you the 5 best works on how to make an advertisement to attract clients to a beauty salon. Read to always be one step ahead of the competition:

"How to Win a Client" by R. Neil.

"No end to clients" M. Port.

"20 Best Ways to Attract Clients" by O. Karnaukh.

"How to attract clients to a beauty salon. A practical guide" by S. Petrov.

"Clients for Free. 110 Ways to Attract Them for Free" A. Parabellum, E. Kolotilov

Don't like educational literature and videos? Pay attention to the masterpieces of world cinema, which contain secret information on how to attract clients to a beauty salon, improve marketing and increase sales:

"The Wolf of Wall Street".

"Lord of War".

"Boiler room".

"Tommy the Odd Man"

"Smoking allowed here."


Author of the article
Alena Ermolaeva
Alena Ermolaeva
Head of Content and Design
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