Most people are visual, that is, they perceive information with their eyes. Even when we go to a grocery store, we first evaluate the packaging, and only then look at the cost and composition of the product. Therefore, everything that the visitor sees should be consistent with the corporate style.
Corporate identity of a beauty salon
Here are the main components of a visual image:
Trademark – usually a company name. Most often used in text or image format.
The logo is a graphic symbol of the salon.
Slogan .
Color – one or more.
Font and typography – to make fusion database the company even more recognizable.
A character, or mascot , is the salon’s alter ego.
Each component of the visual image on its own, as well as all the elements together, should emphasize the individuality of your company. All elements are used both in the online space (on the salon website, in social network groups, on YouTube, advertising banners, etc.) and in the offline environment (when designing the studio, creating staff uniforms, business documents, souvenirs and advertising materials).
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You can entrust the development of a corporate style for a beauty studio to employees of a special agency. They will prepare several options, create a brand book, indicating key points in it. Another option is to find designer content for free.
All components of the visual image (we are talking about business cards, discount cards, gift certificates, signs, social media design, aprons and T-shirts for staff, bags, pens and other small items) are written into the brand book.
The brand book will also be needed for further interaction with the printing house employees. When ordering printing, it can be difficult to convey to the specialist what shade of a particular color is needed. The brand book specifies all fonts, color shades, logo placement options - vertical or horizontal. The owner of the beauty studio thus solves all potential problems in this area. All he needs to do is simply hand over the brand book to the specialists and wait for the order to be accurately fulfilled.
How to work with elements of corporate identity of a beauty salon
So, you need to create a corporate style for your beauty salon. Where to start? First of all, you should understand the principles of working with the components of a visual image.
The trademark is the central figure of the corporate style. Let us emphasize: the term "trademark" is not very appropriate here.
Corporate identity of a beauty salon
A trademark is an officially registered visual, verbal, three-dimensional or audio designation or a combination of these elements that are used to identify a specific market product. The right to use a trademark is only vested in its owner.
Creating a visual image of a beauty studio is impossible without a trademark. This element performs the following functions:
makes it easier to perceive differences or create them;
assigns a name to the product/company;
facilitates product/company identification;
makes it easier to remember a product/company;
indicates the origin of the product/company;
provides information about the product/company;
stimulates demand among buyers;
symbolizes guarantee.