Companies conduct field research to:
mitigate risks when making decisions;
determine the usefulness of marketing activities;
analyze competitors and partners;
create a development and promotion plan;
Main objectives viber database of field research
to identify behavioral factors, requests and motivations of the target audience;
obtain data on consumer attitudes toward the brand and the company's marketing activities;
identify the causes of problems and work out ways to solve them;
evaluate the quality of service and the level of employees;
identify the company's shortcomings and immediate development areas.
Pros and Cons of Field Research in Marketing
Advantages of field research:
Versatility. Analyzing the market and communicating with its society is important for any business. The information obtained can be used in all areas of entrepreneurship - from collecting information for marketing to designing an Internet portal or a standard retail outlet.
Prevention of possible losses. Leading enterprises, trusted by a huge number of consumers, do not stop using field analysis. In this way, businessmen eliminate danger and maintain the status of the organization for a long time. This method should be used by small enterprises as well.
Availability of variable approaches. Different methods of field research differ in terms of time, price and form of implementation. Advertisers choose the path of analysis based on the company's capabilities and their own skills. An example is a situation when an SMM specialist is unable to set up targeted PR for a small store. Since the use of some social networks is prohibited in Russia, other methods have to be used.
Disadvantages of field research:
If you want to get objective data, you will have to pay a considerable amount.
Summarizing and analyzing the information received can be a long and complex process.
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