The mistake that investors should not make is to think of Programmatic russian mobile list Advertising as a mere tool aimed at minimizing the cost per single impression. An approach of this type would damage its added value, agencies know it well. Ask us for more.
The new frontier of online ADV: Programmatic. Programmatic Advertising, or programmatic advertising, consists in extreme synthesis - in using machines to buy advertising. In a slightly less extreme synthesis - it is an automated and smart process of buying and selling advertising spaces based on highly sophisticated technological platforms.
In Italy
Starting late compared to other advanced countries, the Programmatic Advertising market is growing quickly in our country too: at the end of 2016 it was worth 315 million euros, with a growth of 35% compared to 2015. It is estimated that in 2017 the category grew by about 25%, reaching a total value of around 400 million euros, with a weight on the total Display of more than 25% and on the total Internet advertising of more than 15%! [data from the Internet Media Observatory of the Polytechnic of Milan]
In less than two years, Programmatic Advertising has become the center of discussions of the entire digital advertising chain; this in Europe, but also in Italy it will be so, 2018 could become a pivotal year in this regard.