Only by segmenting your database will you be able to detect

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In fact, according to data from Adestra , that same percentage uses basic segmentation systems to personalize their emails. Are you part of that percentage? Brands that carry out exhaustive processes and analyses to improve the personalization of their emails obtain twice as many conversions as those that do not. the tastes and habits of your subscribers. And only then will you be able to personalize each message. 3.- You will be able to prioritize users Closely related to the previous point, automating your digital strategies allows you to prioritize users.


It is vital, within any strategy, to detect at what point in the purchasing cycle the user is in order to provide them with the content they need . And, in the same way, you will also be able to remove those gmail email list contacts that do not interest you. At least at this specific moment. What should be automated Automated marketing covers three main areas: 1.- Work to generate engagement with the product and the brand automate communication Are you really thinking of missing your vacation to be on top of each and every one of your clients? This is something you should consider even if you are not on vacation.


Automating your strategies, done correctly, will get you out of more than one tight spot. There is no feature that helps increase sales more than generating engagement . Making the user feel comfortable with your brand, feeling loved, listened to, engaged. In short, making them think of your brand as their first option is the best thing that can happen to you. And automating communication is the most efficient way to achieve this. The engagement you generate by automating a large part of your messages has to do with the interest your offers arouse.