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Concept of Electronic Commerce
The business model that is based on transactions of services and products in different electronic media, whether websites or social networks, is known as e-commerce. In this article, you will learn in depth about the concept of electronic commerce.

This business model is growing exponentially in different parts of the world, an example that we can highlight is its transformation in Latin America.

Since 2019, sales growth in different digital channels has increased by more than 15% in the region. This is mainly due to the boom in internet growth and the increasing use of social media.

It's amazing how your brand can reach the farthest corners of the world through e-commerce cfo email database . For this reason, we want to help you learn everything you need to know about e-commerce; from its history, definition, uses, characteristics, types, features and the best platforms available.

The first thing you should know is:

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1 Concept of Electronic Commerce
2 What are the characteristics of e-commerce?
2.1 Global reach
2.2 Ubiquity
2.3 Interactivity
3 What is this type of trade for?
3.1 · Increase in sales opportunities
3.2 · Promote innovative products
3.3 · Brand recognition
4 What are the benefits of e-commerce?
4.1 Simplification and flexibility
4.2 Access to information
4.3 Minimum investment
5 What types of e-commerce exist?
5.1 B2B Commerce
5.2 B2C Commerce
5.3 C2C Commerce
5.4 G2C Trade
6 What are the best E-commerce platforms?
6.1 Shopify
6.2 PrestaShop
6.3 WooCommerce
7 How to set up an e-commerce store?
7.1 You must define the services or products that you will market
7.2 You must establish who your suppliers will be and also your logistics points
7.3 You must develop your e-commerce
7.4 You must define your virtual dissemination strategy
8 How does Digital Marketing work in E-commerce?
8.1 SEO (Search Engine Optimization)
8.2 WPO (Web Performance Optimization)
8.3 Interactive web pages
8.4 Content Marketing
8.5 Email Marketing
Concept of Electronic Commerce
This type of trade, which is also known worldwide as E-commerce, has as its main characteristic the commercialization of products and services through different digital media, such as mobile applications, websites or social networks.

Through the Internet, customers have the possibility of accessing different brands, products and services whenever and wherever they choose.

There are a large number of establishments that already have websites and profiles on different social media channels, with the intention of making their products or services available to a wider audience.

This action of buying and selling is carried out easily, thanks to technology, such as smartphones with Internet access.

Companies around the world have adapted their practices and strategies to e-commerce, as this activity can be made into a sustainable, highly profitable and long-lasting business. Many already invest in branding, digital marketing and other elements that help position their products and services and expose them to the public.

e-commerce concept

What are the characteristics of e-commerce?
Although the main characteristic of e-commerce is the same as traditional commerce, which is to make sales, there are other factors that differentiate them:

Global reach
In previous years, for a company to be able to sell products and services on another continent, it had to be a mega company, with different branches located in different parts of the world, with a large number of collaborators and logistical capacity.

Nowadays, E-commerce offers a global reach to all people, companies and organizations that want to venture into it.

If you develop effective strategies, you will be able to connect with all consumers in any country, just by attracting them to your virtual store or your social media profile.

Ubiquity
If you don't know this term, let me explain it to you: ubiquity is the ability to be present everywhere at the same time.

This feature is extremely important in e-commerce, as you can sell 24 hours a day, 35 days a year, regardless of where the customer is located.

Interactivity
E-commerce helps foster feedback between consumers and different brands; in a matter of seconds, buyers can ask questions or make comments about products and services and stores would respond immediately to clarify their doubts and guide them towards a satisfactory purchase.