What is it? A prime example of an advertising campaign is not just another TV or YouTube commercial, but a well-planned set of marketing activities aimed at attracting an audience, promoting products, and improving the company's image.
How effective is it? Examples of effective, loud advertising campaigns are on everyone's lips. What is Coca-Cola worth with its pre-New Year "The holiday is coming to us!" However, not all advertising campaigns are successful and win the audience's attention.
The article explains:
What is an advertising campaign?
Elements of advertising paytm database campaigns
6 Examples of the Most High-Profile Advertising Campaigns of the 20th Century
5 Examples of the Best Digital Marketing Campaigns in the 21st Century
5 examples of the most unsuccessful advertising campaigns of the digital age
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
What is an advertising campaign?
An advertising campaign (AC) is a set of pre-planned activities aimed at distributing information materials about a product, developing the effect of product recognition among buyers, promoting and strengthening the brand's position, increasing demand for products and services, and attracting new consumers.
Large-scale advertising campaigns are much more effective than single events and marketing campaigns aimed at increasing sales. They are developed based on a strategic marketing plan, taking into account the budget and goals of the enterprise, concept, corporate style, and brand image.
The goal of an advertising campaign is set individually for each enterprise. To select a priority direction, it is necessary to analyze many factors: the competitiveness of the company, the target audience, the sales market.
What is an advertising campaign?
Factors influencing the setting of advertising campaign goals:
Market position of the enterprise.
Affordable budget.
Portrait of the target audience and end consumer.
Individual product characteristics.
Priority of marketing strategy.