[Google Ads] Using Custom Tests

[ishanijerin1]

This may seem sudden, but there is a lot to do when managing advertising, isn't there?
Of the many daily tasks,
I think choosing the optimal bidding strategy and testing creatives are the areas that require the most time and effort in order to maximize results.


In this article, we will introduce Google's Custom Test feature , which fulfills the desire of all operators to "run operations efficiently to maximize results."

What is a custom test?
*On January 19, 2022, "Drafts and Tests" was why do vietnamese use zalo updated to "Custom Tests."
Google Ads official page

Custom Testing allows you to create test campaigns to understand the impact of changes to bidding or creative before applying the changes to a live campaign.

You can compare the performance of your original campaign with that of your test campaign over time, which can help you determine which tactics are most cost-effective.


For example, have you ever been in a situation where you wanted to change the bidding strategy of a campaign you are currently running from manual bidding to automatic bidding, but were worried that doing so might result in worse results?

In such a case, by using the custom test function, you can run a test campaign while keeping the current campaign running, and run AB tests in parallel. You
can also use custom tests in various situations other than bidding strategies!

Main cases where custom testing can be used
Change bidding strategy
Match Type Changes
A/B testing of links
Creative A/B testing
Adding or removing keywords
Changes to areas, distribution times, etc.
Adding and excluding placements
Change device bid adjustment percentage