One of those ways is through content marketing. What is content marketing? It’s a strategy that uses consistent and valuable content creation to connect with potential consumers. Some examples of content marketing include white papers, case studies, blog posts, infographics, checklists, and much more. Content marketing helps to create a knowledge base for your company. If you’re distributing information that is of value to others, your brand gains trust and reliability.
marketing is worth investing in, some statistics might. According to india telegram mobile phone number list the Content Marketing Institute, 80 percent of business to business marketers have a content marketing strategy, and over half of B2B marketers plan to increase their spending on content marketing in the next year. There’s also buyer perception, which is important to consider.
According to the 2016 Content Preferences Survey done by the DemandGen Report, 51 percent of B2B buyers rely on content to research and make B2B purchasing decisions, and 47 percent consumer three to five pieces of content before they contact a salesperson. That’s quite a chunk of people! It’s easy to see why content marketing is so important, so taking steps to ensure that you’re staying on track with your own content creation is important.