What is it? A sales text should lead to closing a deal, push a potential buyer to make an important decision.
How to write? When creating a sales text, it is important to follow the rules and use the main elements of such a message: a portrait of the target audience, advantages, benefits, fears, expectations, CTA, etc. You can write intuitively or use ready-made formulas.
The article explains:
What is a sales text?
8 Main Elements of a Selling Text
Types of selling texts
12 formulas for selling text + templates
What formula to choose for writing a sales text
5 stages of creating a selling text
Final Tips for Writing Sales Copy
5 Scenarios for Using Neural what is 99 acres Networks to Increase Website Conversion by 40%
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It is worth noting that we should not forget that the text itself cannot sell anything - at the end of the last sentence, an experienced and talented manager must be waiting for the client to close the deal.
What is a sales text?
A selling text is a message composed according to certain marketing laws and explaining how the reader can solve their problem with the help of a product or service. Such material describes the offered product in detail, immediately answers possible objections and conveys a call to action.
The goal of a sales text is to encourage the reader to perform a specific action. This could be purchasing a product or service, agreeing to receive email newsletters, downloading a book, subscribing to a social media account, etc.
In essence, the text replaces the usual salesperson. It is no secret that salespeople can be good and bad. The same story with sales texts. So which one is considered good?
The message must be truly effective. Creating sales texts is not just copywriting, but high-quality copywriting that produces results. What does working material mean? It turns the reader into a buyer. And an average text is unlikely to be read even to the middle. After reading the sales message, the potential client should have no doubt that the product must be purchased. And it does not matter in what form the material is presented, be it a storytelling or a short post for publication in social media feeds.
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But here's another important thing: making a decision to purchase is only the first step for the client, but the purchase itself may never happen. Even if the copywriter has come up with a great, cool text, the whole effect can be ruined in just a second by managers or sales consultants.
That is, the message is only capable of directing the train of thought in the right direction (towards buying), and the definition of “selling” is essentially very vague and illusory.
The scope of application of sales texts is very broad, it covers almost all types of business. In particular, voluminous materials are used at the moments of important direct interactions with the client, namely for:
advertising articles;
publications on social network pages;
cold mailings;
commercial offers;
presentations.
How can you make a text sell? Are there any magic tricks for this? Here you need to have an idea of the structure of a selling text. And there are so many of these schemes that the word "many" is not really suitable for describing them.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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