First the ideal customer profile, then the buyer persona

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B2B companies would especially benefit from an ideal customer profile and buyer persona. This is because personalized content is important when it comes to reaching your customers and convincing them that you have what they want.

Personalized contentit's great for establishing trust, building relationships, and securing that most important goal.

It’s difficult to understand who you’re targeting unless you use both an ideal buyer profile and a buyer persona.

Why?

An ideal buyer profile is the best way to get an idea of ​​the sweden phone number list business you're targeting. It's also a great way to iron out all the logistical details.

On the other hand, a buyer persona gives you the opportunity to refine your target audience at every step of the sales funnel. While an ICP gets you in the door, so to speak, a buyer persona allows you to become more targeted and personalized with your messaging.

For example, personalized emails increase email by10%Only if you understand your customers can you target them with more personalized content.

The ideal customer profile should come first. Then, buyer personas quickly follow as you follow up with leads, further qualify them and push them down your sales funnel, improving your conversion rate.

Or, let's put it this way: the ideal customer profile must be at the top of yoursales funnelbecause it shows your sales and marketing team whether the company is even worth your time or not.