We are surrounded by many representatives of the B2C business model. Examples:
Sale of products via the Internet, the end consumers of which are individuals.
Services sector – repair shops, spas, lawyers and attorneys, etc.
Catering establishments – restaurants, cafes, buffets, tea houses, etc.
Retail facilities – hypermarkets, shops, boutiques, etc.
To succeed in B2C sales, a company how overseas chinese contribute to business in the usa must know its customer's needs, their psychology, be aware of the situation in the target market and be highly competitive. Strong marketing is especially necessary for organizations that trade directly.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Types of B2C sales
B2C sales can be carried out through one or several sales channels at once:
Physical retail facilities. Their size can vary (as can the number of products presented on them), from a small tent, a boutique, to a chain of hypermarkets.
Online sales. Landing page, website, social media groups, marketplaces, etc. The scale of activity depends on your capabilities and ambitions – from one ad to a chain of department stores.
Telemarketing . Offering goods and services by phone, IP and SIP telephony. The calls are made by a sales manager or a whole department of sales people. The conversation with the audience is conducted according to scripts using sales triggers .
Markets and mobile trading.
Types of B2C sales
You also need to select the intensity of the distribution. There are three possible options:
Powerful – using the maximum number of outlets. This allows you to cover as much of the target audience as possible. But if you overdo it, the quality and speed of service may decrease.
Selective – the company uses a limited number of trading platforms. This approach helps to find a balance between profit and reputation.
Exclusive – sales are conducted in specialized stores. In this case, the quality of customer service is always high, as is the level of trust in the brand.
Please note that the distribution intensity that is best suited to your business is also influenced by the specifics of the product.
Now let's look at B2C sales techniques . They are:
Active . A sales specialist searches for a buyer independently through cold calling, door-to-door visits, social media mailings, etc.
Passive . Marketing methods are aimed at getting customers to come and buy products themselves.
At the same time, online stores, for example, often use both techniques simultaneously – visitors search for products on them, and sales specialists make mass calls.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
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