7 Ways to Remarket Your Audience

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When you think of remarketing (otherwise known as retargeting) what comes to mind? Whatever view you have in mind, there is probably a wider range of options available to you. Today you can remarket potential customers in a variety of ways. From unique ad formats, to different platforms, you’ve got a lot of options available to you.

While there are plenty of inbound marketing techniques that can help you draw your audience in, there is going to come a time when you need to remarket them. Bring them back. Nudge them closer towards converting.

If you need a quick refresher on what remarketing actually is, simply put, it is the act of marketing again to users who have already engaged with your brand in some way. In most cases, that means they’ve visited your website or landing page. They have shown some initial interest in your brand, but haven’t converted yet. With remarketing, you can remind these users of your brand or products they’ve looked at to get them closer towards conversion.

You’ll be happy to know, if you didn’t already, that remarketing works incredibly argentina telemarketing data well. Click through rates of retargeted ads are 10 times higher than standard display ads, and users who are retargeted with ads are 70% more likely to convert.

Sound good? We thought so. Now let’s discuss how to make that happen. Here are our top 7 ways to remarket your audience.

1. Via Social Media
social media Ways to Remarket Your Audience
Image credit(s): Wordstream


We list social media as our first remarketing platform because of its wide appeal. No matter your industry, you can utilize social media retargeting. You already know that your audience is on social media, since just about everyone is on social media. Because people use it so frequently, it’s a great platform when thinking about high levels of visibility. There are 3.2 billion daily active users across all social media, with the average user spending nearly two and a half hours a day on social.

As with any remarketing, you want to make sure your ad is eye-catching and inspires the user to click. After all, they did leave your site. Why should they come back? Consider sharing some top testimonials, including a discount code, or even just sharing more information about the product.

How do you decide what to share? We recommend thinking about remarketing within the buyer’s journey framework. A user who has just discovered your website for the first time vs. someone who has researched your brand and added items to their shopping cart are clearly in very different places, and therefore should be shown unique ads.

Dynamic product ads are great for users who abandon their carts, for example. For a user who landed on your homepage but didn’t go further, pushing them with an ad to buy your product is not the best idea, as more than likely they are not ready to buy.