5 Things the Best Push Notifications Have in Common

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Have you ever opened an email, read a social media post, watched a commercial, or consumed any other type of marketing material and just been blown away? Maybe the headline really caught your attention, the visuals were really breathtaking, or the CTA buttons really inspired you to click. Clearly that company did an excellent job creating that campaign. From the content itself, to the targeting, delivery, and more, it really landed with you and was memorable.

We want that for you too! When crafting your web push campaigns, there are several elements that you need to keep in mind if you really want to wow your subscribers. While there is no denying how great web push is and how much potential it has, you have to develop the proper campaigns to really make it work.

Our awesome web push customers (that’s you!) have sent over 50 billion web push notifications using our platform. Plenty of these notifications have done an incredible job of connecting with subscribers and have resulted in millions of clicks and taps that have resulted in boosted traffic and sales for thousands of brands.

So, what are the things the best push notifications have in common? We are sharing that with you today! In particular, here are 5 areas to focus on as you build your web push notification strategy.

1. They’re personalized/targeted
personalization Things the Best Push Notifications Have in Common

Personalization may be the most important thing to focus on as you build your web push campaigns. We have spoken about personalization many times before, as has a majority of other marketing blogs. Why do we keep stressing it? Because it works! Nearly 90% of U.S. marketers have seen measurable improvement due to personalization.

When it comes to your web push campaigns, you can tackle personalization in a variety of ways. Custom attributes are a great and easy way to pass hyper-personal info into a push notification, such as a user’s first name. A subscriber seeing their name in your push notification is a quick and easy way to make them feel more connected to the notification itself.

Additionally, the best push notification marketers will personalize or otherwise target their campaigns to various segments of users. In other words, they don’t decide to send one broad push notification to their entire audience.

Instead, create a variety of smart segments that logically group people together based on their interests, location, or website activity (just to name a few). With those segments created, you can then create campaigns that have those specific individuals in mind.

2. They feature a strong CTA
CTA Things the Best Push Notifications Have in Common

You don’t just want your subscribers to see your push notification- you want them to click on it and complete a certain action! That may be reading your new blog post, following you on social media, shopping your latest sale, or retrieving their abandoned cart.

The first step towards getting your subscribers to act is to first determine what your japan telemarketing data goal is. Next, make sure your campaign contains the right language that will help inspire that particular action. A great CTA can work wonders at encouraging subscribers to click back to your website and complete the intended goal you have.

The above example has a great, strong CTA that encourages a user to shop by instilling a sense of urgency and a bit of FOMO. After all, who wants to miss out on a great sale or lose out on purchasing an awesome item because it is out of stock? We don’t!

Be clear about what you want your subscribers to do. Now is not the time for being vague. The more direct you are, the better results you are sure to experience. And don’t forget to incorporate action buttons!

Beginners guide to web push notifications
3. They’re relevant
relevancy Things the Best Push Notifications Have in Common

Your subscribers are no different from you- they are just as overwhelmed by content every day as you are. From social media posts, to marketing emails, ads, and more, there is a lot to sift through every day. The average American adult spends over 11 hours a day interacting with various forms of media. If you want your web push notifications to connect with your audience, they need to be relevant.

For example, you might think it is a good idea to target all users who look at your blog with a campaign whenever you post a new blog. Sounds good, right? While you are on the right track, you can still fall short of success by not digging deeper and sending notifications based on various topics you cover on your blog.

The above push notification is a great example of a lead magnet that has the potential to result in a lot of new qualified leads- but only if the content is considered relevant to the audience that sees it! The same goes for any other type of campaign you may want to send. Will it be relevant to your audience? If not, you’re in trouble.