Due to the high volume of work in offices, managers often refuse this type of activity. Because of this, they lose their understanding of the market situation. As a result, they cannot draw up a sales plan in accordance with the established rules.
Critical Mistakes in the Work of a Sales Director
The manager needs to discuss with the sales director his personal schedule of visiting retail facilities. Several times a week it is necessary to visit the points, summarize the observations, and then report the results to the management. Particular attention should be paid to those facilities where sales are especially good and extremely bad. We must not forget about those that have opened recently and require competent development and good advertising to increase sales figures.
He did not organize interaction with the purchasing department well.
The sales director is obliged top benefits of using fusion database to ensure that the warehouses assigned to him have the required quantity of the goods being sold. If sales are sluggish and buyers show no interest in the goods, the money invested in the purchase will be irretrievably lost. The opposite situation can also end in financial losses, when customers pay a lot of attention to the goods being sold, but there are no more products in the warehouses.
The head of the company must explain to the director that it is his responsibility to keep such a situation under control. He introduces rules according to which the implementation plan is agreed with the purchasing department. In addition, it is necessary to provide information that predicts sales.
He does not pay enough attention to working with accounts receivable.
Yes, customers will be happy if they have the opportunity to take the goods and pay for them a little later. This will give the company some advantage over its competitors. However, if the debt level is too high, the company's financial stability may be shaken.
A strict limit on the total amount of accounts receivable should be introduced. Finance managers should monitor loans for each category of customers and add the level of efficiency in working with accounts receivable to the motivation system.
He deals with urgent tasks without taking into account the company's strategic goals.
The director's plans may only include ensuring the company's profit here and now, but he has no plans for the long term.
This is also a big mistake. To prevent this, you need to hold regular meetings, monitor the current state of the company, and determine at what stage the implementation of the presented strategic tasks is.
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