7 Effective Lead Nurturing Tactics [That Actually Work]

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There’s a lot of talk about lead generation and why its necessary for business success, and rightfully so. Your business needs leads in order to generate more sales and keep things running smoothly. In fact, we recently discussed what some of the best lead generation tools are.

But, once you’ve got a bunch of leads: what do you do with them? Even with the most qualified leads, your job doesn’t stop at capturing them. Once you’ve got them, you need to nurture them. In doing so, you push them towards your ultimate goal of converting them into paid customers.

Lead nurturing is just as important as lead generation, but for many marketers, there is a major imbalance. Research shows that less than 10% of leads you capture will make an immediate purchase with you. Are you content to let the other 90% go? You shouldn’t be!

Here are 7 of the best lead nurturing tactics that you can use to successfully convert your leads into paying customers.

1. Develop a Multi-Channel Approach
If the first thing that comes to mind when you think of lead nurturing is email marketing, you aren’t alone. Email marketing is the traditional way of connecting with leads, but as you are well aware of by now, its effectiveness is dwindling. Should you abandon it all together? No. Should you consider other platforms to bolster your efforts? Absolutely.

There are numerous ways that you can engage with your leads in order to properly nurture them. For most effective results you should consider engaging with them on multiple platforms- including email marketing, social media marketing, paid ads, and via web push notifications.

Each platform has its pros and cons and varying levels of effectiveness and engagement, which is why a multi-platform approach is almost always going to yield you better results. For example, you can easily upload your email subscribers to uganda telemarketing data Facebook as a custom audience and target them with ads. This way, even if they aren’t opening your emails, they may see (and hopefully, click) your ad on social media.

facebook ad lead nurturing
Image credit(s): Sprout Social


The above carousel ad is not just visually engaging, it also helps provide the user with relevant information that will help persuade them to buy. If your target demographic cares about corporate responsibility, for example, incorporating that into your content will help engage your leads and give them more of a reason to shop with you.

If visibility is a concern for you, utilizing web push notifications will help fill in that gap. These notifications deliver instantly to both desktop and mobile devices, even when the user isn’t at your website or even using a browser at all. Utilize custom segments, personalization, automation, and more to engage and nurture your leads.

web push lead nurturing
Promote relevant content to your leads via web push notification.


As a travel company, you might engage your leads with compelling content that will lead them back to your site. You shouldn’t focus on selling right away, but rather on providing your audience with content that they will find useful. More on that later!

2. Rely on Content Marketing
Content marketing is a great way to nurture your leads. Quality content is something that your audience will find useful or entertaining. They’ve got a problem, and you’ve got the solution. Utilizing various forms of content is a great way to nurture your leads. Does content marketing just mean blog posts? Of course not. In addition to blog posts you can also create content such as:

Videos
White papers
Infographics
Case studies
Podcasts
Ebooks
A variety of valuable content is one of the greatest assets a company can have. As we mentioned earlier, most leads are not ready to purchase immediately. Instead, you need to have a way of engaging with them that doesn’t feel like a hard sales push. Quality content is just that tool you can leverage. We’ll discuss more content marketing tactics below.