This balanced approach ensures that businesses

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Can Detect infringement risks early, helping them avoid costly legal disputes and protect their intellectual property. About TTC At TT Consultants , we are a leading provider of customized intellectual property (IP), technology intelligence, business research and innovation support. Our approach blends AI and Large Language Model (LLM) tools with human comoros b2b leads expertise, delivering unmatched solutions. Our team includes trained IP experts, technology consultants, former USPTO examiners, European patent attorneys, and more. We serve Fortune 500 companies, innovators, law firms, universities, and financial institutions. In 2024, personalization has evolved from a positive marketing buzzword to a critical strategy that drives engagement, loyalty, and revenue across industries.


As companies seek to understand consumer behavior at a deeper level, market research is increasingly embracing personalized approaches that provide more accurate and customized insights. The days of one-size-fits-all questionnaires and surveys are over. Today, businesses are using AI, behavioral data, and predictive analytics to create unique, customized experiences that are relevant to individual customers. 1.1 Key Statistics on Personalization in 2024 76% of consumers expect companies to understand their needs and preferences, and 72% say they only engage with personalized content. Companies that invest in personalization see revenue increases of up to 15%, with top brands achieving over 40% more revenue than their peers.