Design Mobile E-commerce Applications That Attract Conversion

[sohanuzzaman56]

Almost everything we do, both online and offline, is a source of data. As technology advances, so do the ways we measure and collect data. One way we understand how the world operates is by studying behavior/trends. However, the problem today is that technology has expanded to the point where we have too much data. Organizing, studying, and understanding that information has become increasingly complex as we are inundated with endless numbers, facts, percentages, and perceptions.

Big data is a combination of traditional and digital data from inside and outside your company. Its purpose is to be a source of analysis and innovation. Understanding big data allows businesses list of jiangsu cell phone numbers o access larger amounts of data, to combine and analyze. Therefore, big data is crucial for the e-commerce industry due to its significantly growing user base. For example, Amazon had 400 million users in 2016. Amazon uses big data to help them learn about trends that will attract customers, and make effective decisions for operations.

Design in mobile e-commerce applications is not just about aesthetics and user-friendly user experience . The main goal remains to convert visitors into customers and build trust in the brand.

Provide zoom feature with touchscreen
UX research conducted by Baymard Institute revealed that the majority of mobile users use gestures such as pitching to check the product in a larger image. The ability to see product details increases the desire to buy. However, they cannot directly check the product details, ensure there is no damage, etc.

zoom in mobile ecommerce app
However, 40% of e-commerce sites do not provide double-tap or pitching to enlarge images, according to the Baymard Institute. Meanwhile, websites that contain close-up photos of products generally have high bounce rates .

This leads to one conclusion: providing zoom is essential to your ecommerce app design. If your ecommerce app’s mobile design supports double tap or pinch , at the very least, it will place it in the top 60% of ecommerce apps that dominate the market.

What else is needed for the zoom feature?

Product photos must be high resolution, otherwise this feature is useless. In short, low-resolution images do not offer the best user experience when viewing the product up close;
Only 50% of the total apps have this feature to inform their users. While some users are tech-savvy, there are always some who are completely clueless. Take advantage of this technical work to let your users know that you care.