They help find a specific specialist, employee to provide professional services. There are hashtags that companies or other specialists subscribe to to find employees to perform certain jobs, locations, rent, etc. For example, “makeup model Moscow”, “wedding photographer”, “rent an apartment daily Almaty”, “rent carnival costumes by the hour”.
Brand hashtags. They use the brand name. Thus, the tag link collects all the content: company news, user reviews, video reviews, current events, promotions. This is very convenient for the employee responsible for brand promotion in social networks: you can promptly notify about significant current events, as well as track user reactions to the product/service, and communicate with the target audience.
Using Social Media Hashtags for Maximum Effectiveness
Guidelines for Using Hashtags on Instagram
Instagram hashtags are now belgium consumer email list recognized as a fairly effective tool for. If you are going to increase the reach of your brand's social networks, do not forget to use a hashtag. Analytics indicate that if a post has at least one hashtag, it allows you to attract approximately 12.6% more users and automatically increases engagement. By using hashtags wisely, you can grow a high-quality brand account with a large reach, which leads to increased sales. Here are some tips for using tags correctly:
Good social media marketing requires a strategy. You can't just throw a hashtag at random.
Using too many hashtags can cause your post to be shadowbanned and not be visible to users.
Write hashtags that match the content of your posts so that they are displayed to the target audience. Then you can automatically add them to publications.
If your brand content includes videos on YouTube, add tags for YouTube. The algorithm of this social network is also based on hashtag search.
For more information on social media promotion, visit the DevEducation blog .