The Business Model canvas is a diagram or table that presents the broad outlines of a business model. Here is a video that explains (in English, but you don't need to be bilingual to understand) how it works: The Business Model Canvas (BMC) – or its adaptations (the Lean Canvas in particular) is used all over the world. In a simple format, it describes what the company brings to its target customers with its offer.
If the BMC is mainly used to convince investors or identify croatia phone number database priority strategies, it can also be used to feed the reflection on the design of the value proposition. Creating a BMC allows the value proposition to be highlighted. It allows to have a clarified vision of what the company offers, of what makes its offer valuable. This concept, like the previous one, was invented by Alexander Osterwalder, a Swiss economic theorist.
The aim, through this canvas, is to validate the value proposition and the hypotheses that underlie it. To fully understand this method, we refer you to a very complete slideshare (in French) on the theme of the value proposition canvas . The design of this canvas is in particular an opportunity to identify: Current problems faced by the target customers, the friction points. Customer expectations, the expected benefits of your product.