While maintaining its uniqueness, the brand must ensure the audience's trust. A certain positive experience promised to consumers must be confirmed in the future. These promises, packaged in the brand, are essentially the basis of the advertising campaign. The initial interaction with the client is also based on this.
As a result, the consumer transmits his own opinion about the product to others, thus forming the advantages of the brand. But for this it is necessary that the benefits promised by advertising coincide with the real ones during the use of the product or service.
Incorporate emotions into positioning
A brand will successfully attract paytm database consumers when it is associated with something pleasant and affects them on an emotional level. To do this, you must know the profile of your target client, be aware of their problems and desires.
Emotions in brand positioning
Knowing these detailed characteristics will allow you to form and position a brand that evokes exclusively positive impressions, giving people a sense of confidence. Especially since most purchases are made spontaneously. Buyers are most often guided by emotions, and this is worth taking advantage of.
Top 5 Books on Brand Positioning
"Positioning. Battle for Minds"
Jack Trout and Al Ries talk about ways to conquer a market niche and attract the attention of the target audience. The authors of the book are convinced that first of all, you need to stake out your place in the consumer's mind.
The publication provides many practical ideas that are a necessary basis for studying before entering the market. The efficiency of the methods provided is confirmed by examples, figures and facts.
"Creating Strong Brands"
The book was written by David A. Aaker, a world-renowned expert in brand management. Over a long period of time, the author painstakingly studied the history of creating strong brands in terms of positioning and uniqueness. Aaker shares the results of his research in this book.
"Building Strong Brands" by David Aaker