How to Label Ads in 2025 - The Complete Guide

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Since 2025, advertising labeling requirements in Russia will continue to change, making life difficult for businesses and advertising agencies. Violating the law can lead to fines, ad blocking, and reputational losses. In this article, we will analyze the key changes, the main difficulties, and the step-by-step process of proper advertising labeling to minimize risks. You will learn:
How will changes in legislation affect the advertising market?
What tools can help automate labeling?
How to avoid common mistakes and optimize the process.
advertising marking
Major changes in legislation
Russian legislation introduces new regulations to increase the croatia whatsapp number data transparency of the advertising market. The main innovations are:
Mandatory registration of advertising in the Unified Advertising Register (ERA).
Using unique identifiers (tokens).
Tightening reporting requirements.
Important indicators and data
According to Roskomnadzor, more than 5,000 advertisers were fined for violating labeling in 2025.
The level of automation of the process on the market remains low: only 30% of companies use specialized services for working with EPP.
Main difficulties