Under the Connections tab , there is an option called Advanced . There are several filters that will help you narrow down your audience even further. There are filters like “relationship status,” “language,” “parents,” etc. It is recommended to only use the ones that are relevant to your business.
Users' daily browsing habits are constantly changing, as are their daily habits and activities.
Analyze the seed audience
When you make changes to your audience, the number of monthly active people with those characteristics will appear at the top of the platform.
In demographics, you can analyze the number of users in your target audience based on gender, age, education level, and job titles.
The Page Likes section contains Insights. Here you will find a list of top categories that your potential audience is interested in, as well as the most popular pages in each category.
You can also see a list of pages classified by relevance and affinity. Relevance south africa whatsapp resource refers to those pages that are most likely to be important to the audience. Affinity refers to the size of the page and the number of people who follow it.
Finally, the Activity tab provides information on the behaviors of the users who make up the audience. Activities are displayed based on the users and the frequency of their use of the platform.
Know about your audience
Conclusions
Although millions of people regularly use Facebook, there is still little realization of the potential that this network offers to businesses.
In most cases, this is due to a lack of knowledge of the resources and dissemination tools offered. As we have mentioned, it is not enough to have a large number of users: you have to define who the target audience of your product or service is.
Content created and published without a strategy will hardly achieve good results.
With over two billion active users on Facebook and over one billion on Instagram, you have enormous potential to define your audience and focus on the people who are most likely to be interested in your company's offerings.
Audience Insights is undoubtedly one of the most powerful tools — and above all, it's free — that Facebook contains. With it, you can acquire the necessary knowledge about your audience and improve the results of your advertising campaigns on this platform.