eCommerce segmentation hacks and tips

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Source -Redthis
This can also be a result of the type of product you sell . For example, if you run a niche store that sells ironing boards, you can't expect a customer to buy ironing boards multiple times each month.

Regardless, the goal is to encourage those long-time armenia phone number list and one-time customers to buy from you again.

If the average time between orders is three months, you can segment customers who last purchased at least six months ago.

Then create campaigns and great offers specifically for these customers to win them back. These offers could bebig discounts, coupons, free shipping, gifts, etc.

How to segment

Sort customers by the date of their last purchase.

9. Remind last-minute customers to repurchase
Last-minute shoppers refer to customers who wait a minute before grabbing a deal. This is very common during seasonal shopping periods like November and December.

Some shoppers wait until the last day of the holiday shopping season to place their orders. Googleresearch shows that 18%of shoppers combine all their purchases and wait until Black Friday and Cyber ​​Monday.