the car began to have an enviable smooth ride;
specialists modified its design;
It was possible to determine the optimal price level.
As a result, sales increased by 60%.
However, it is worth lawyer database recognizing that the main generators of ideas in companies are still research departments, R&D, various venture divisions that breed them on a professional basis. Large firms can even afford fundamental research. Such giants as Sony, IBM and Microsoft create several dozen models and even prototypes per month. Most of them do not enter the market, but with their help it is possible to probe the potential needs of people and form their own innovation fund for subsequent developments.
And once again about the importance of each employee in the process of generating new ideas. Valuable thoughts are the most important resource that any company has. And it is very important that the creative atmosphere in the team is properly supported, stimulated and developed.
We should not discount the developments of competitors. No, we are not talking about the notorious industrial espionage. We mean both their successful innovative projects and outright failures, the descriptions of which are in the public domain. There is no need to copy, imitate or intercept innovative ideas, but it is worth absorbing the experience, both positive and negative, in order to develop and supplement your own developments.
The most correct thing is to create a comprehensive system for aggregating all possible valuable thoughts. This will not only effectively replenish the bank of developments, but will also allow us to analyze the validity of concepts by comparing the ideas of different people on one topic.
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Step 3: Evaluate Alternatives
At this stage, it is time to evaluate the concept options. This is done in two directions:
The correlation between the company's mission and its go-to-market strategy for the new product is assessed (in other words, a company that makes battleships shouldn't try to sell cupcakes).
It is necessary to evaluate the technical part of the product being introduced to the market and its compliance with the production capabilities of the company.
The first direction can also be defined as market testing. Here, various marketing studies (for example, field, interviews, etc.) of future buyers are conducted. In this case, surveys are conducted specifically on the idea of the product, i.e. only on the concept, and not on the product itself.
As a result, the enterprise gets the opportunity to determine the niche of the future product and the attitude of consumers towards it. From the point of view of forming a promotion strategy, this data has the most important priority. The final result of the stage is the choice of the product concept (or several).
Step 4: Business An