This type of segmentation is relatively easy and broad in scope. Here are some of the best general segmentation methods you can use for your email list:
demographic
One of the most accessible types of segmentation is cameroon phone number list demographics. Simply because you are basing this group on non-identifiable traits, this type of segmentation is not too prone to drastic changes. Even if they existed, they would be easily identified.
Take, for example, a company that focuses onhealth related products. Certain older demographics can be a great way to market content related to products specifically aimed at older patients - making email campaigns targeted to this specific group even more effective.
This segmentation includes the following non-identifiable features:
Age
gender
Educational achievements
Income levels
Profession
Family status
Religion
This is one of the most basic forms of email segmentation, and you can often get an idea of what to include in this list directly from the email addresses themselves, particularly gender. While it is the most basic, it still offers improvements in email metrics.
Psychographic
Psychographic is much more focused on contact behavior. You take into account their interests and personalities that you can use to your advantage when it comes to advertising your products and services.
Hobbies
Lifestyle
Personality
Values
Political affiliations
Life goals
Beliefs
This type of segmentation is much harder to spot for changes, and they are definitely the harder part to create because it would take a lot of user data to create an accurate representation of which contacts belong where.
Luckily, you can produce this through quizzes, surveys, pluginsapplication forms, or even just asking customers for additional information on their profiles if your site offers such features. These methods can make this segment much more viable and precise.
You can start categorizing contacts into this segment through the following
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