Keep your title short, specific, and compelling

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Most people would choose the latter, and the key to achieving this is to optimize your landing page for search engines. This will increase the visibility of your landing page, help potential customers discover your business, and increase website traffic and lead conversions.

The first step in this direction is to use keywords that your target audience is likely to search for in your title, copy, and image alt text—like Hotjar does here.


Source:Hotjar
Another key aspect of search engine optimization is mobile cyprus phone number list optimization, which brings us to the next point.

4. Make it mobile-friendly
Given how Google favorsmobile optimizationand how soonhalf of web trafficworldwide comes from mobile devices—making your landing page mobile-friendly is more of a necessity than a choice.

Here are some best practices for doing so:

Keep your landing page simple with clear information and appropriate font size.
If the purpose of your landing page is just to encourage people to subscribe to your newsletter or download an asset, keep your lead form short and only ask for the necessary information.
Use a plugin likemyStickymenuto place sticky strips on your landing page—so that elements like your CTA are always visible as visitors scroll.
Keep images and videos to a minimum and compress images to increase page load speed.