Inside Sales B2B is an internal approach model that contributes to the optimization and efficiency of the sales team. Using it in your business will promote greater productivity and, therefore, more opportunities.
The goal here is to ensure that the B2B salesperson does not need to travel to meet the customer. Instead, they will approach the customer with the help of technological tools at their disposal.
Due to the complexity and length of the B2B model sales cycle, Inside Sales has become an excellent tool for standardizing processes and improving results.
The focus of this model is to optimize the salesperson's work to increase productivity. At the same time, it ensures the construction of better customer experiences. All with the help of technology.
And this practice has been increasingly adopted over time. According to an article by McKinsey , 70% to 80% of decision makers in B2B models prefer remote human interaction or self-service sales, reinforcing the trend of this model.
In any case, we can say that Inside Sales B2B is an essential strategy for optimizing processes, reducing the sales cycle and eliminating commercial objections.
In addition to these, there are some other advantages morocco whatsapp data that this model can generate for your business. Below we have listed some to better exemplify the impact of this practice on your results. Check it out!
Cost reduction
inside-sales-b2b-what-are-the-advantages
One of the most important and visible advantages generated by B2B Inside Sales for your business is cost reduction.
It's simple! Just imagine the expenses generated by the travel, meetings and trips that are necessary to establish a sale with a physical approach.
Therefore, a salesperson who establishes their operations virtually generates fewer costs. At the same time, they also ensure greater efficiency, since their working time will not be spent on travel processes.
According to the Inside Sales Benchmark Brazil 2022 survey , on average, 53% of salespeople perform 0 to 10 prospecting activities per day. So, imagine the financial and time costs that these actions could generate if they were carried out in person.
We can also reinforce the impact of this model on reducing CAC (Customer Acquisition Cost). This is the metric responsible for calculating all expenses generated in acquiring new customers.