Mistakes to avoid in your presentation video

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The six points above are the most basic, those you should work on to achieve a corporate video that is engaging. But, just as there are aspects to take into account, there are others that you should definitely avoid because they will have the opposite effect. We are going to highlight the most important ones.

You must reflect your brand values , this will allow you to attract the right audience.

1. It is NOT a promotional or sales video
We all know that we want to market our chief vp sales marketing officers email list product or services. It is the ultimate goal of any company or professional, but this action cannot be made obvious in a communication tool such as a corporate video . A corporate video is not for selling. At least not in a direct way. The key word will be subtlety.

We are not talking about a commercial , and, mind you, even in audiovisual commercials, those that work best, those that get engagement , are those that offer you a visual experience. You know they want you to buy what they are offering, but in a subtle way.



2. Poor image and sound quality
You can tell a good story, make your messages effective and compelling, but to make every second count, corporate marketing video must be made with the same professionalism that you want to convey about your company.

Anyone can take out their phone and make a video, but even those posted on social media are carefully edited and worked on. Leave it to the professionals . The image and sound must make every second count and, of course, they must not be taken out of context.