Marketing in agribusiness is a tool that enhances the actions and results of this sector. Those who still believe that more traditional business models cannot invest in digital marketing are mistaken. Quite the opposite! The strategy works for different markets.
A study on the subject states that agribusiness in Brazil is made up of a considerable part of the national GDP, being one of the main factors responsible for economic transformation.
According to data from the Brazilian Confederation of Agriculture and Livestock ( CNA ), in 2020 the sector's share in Brazil's Gross Domestic Product increased to 26.6%. In 2021, there was a further increase of 8.36%.
“With the globalization of markets, the success of a business increasingly depends on the interrelationship of marketing in its sales division, between industry, services and agriculture.”
The article explains that the sector is currently highly singapore whatsapp data competitive worldwide. And to stand out in this market, it is necessary to do what any other company would do: manage the business efficiently.
Therefore, it is at this moment that marketing proves to be fundamental for the sector.
Benefits of this strategy in the sector
Understand below what benefits and results can be achieved with a good digital marketing strategy in agribusiness:
Improved interaction with the target audience, reducing the distance between company and consumer;
Develops a better relationship with the customer;
Increases the perceived value of products or services;
Contributes to the generation of leads and commercial opportunities;
Increases brand recognition;
Highlights the business’s competitive advantages;
Eliminates commercial objections, directly influencing sales results.
All of this is only possible thanks to the connection between consumers and companies, understanding customer demand and proper positioning in the market.
One of the main benefits of marketing in agribusiness is the consolidation and guarantee of survival in a competitive and globalized market. This development of strategic plans can guarantee stability in more unstable economic scenarios and consumer transformations, ensuring sustainable growth.
Finally, the Agribusiness Portal states that “ marketing in Brazilian agribusiness has an important institutional and social mission, in addition to adding value to brands and products, which are widely diversified and segmented”.