That have successfully implemented awareness-raising marketing

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We have picked out the following three examples of companies that have successfully implemented awareness-raising marketing .

Coca-Cola Japan
POLA Inc.
Galaxy Entertainment Group
Both of these are useful examples to help you increase your awareness.

1. Coca-Cola Japan
Coca-Cola Japan has launched the "Talking Cola" campaign , utilizing generative AI as a new marketing strategy . By incorporating the novel topic of generative AI and implementing it as a measure, they are creating a new point of contact with consumers.

At the limited-time store "LIVING MART by why vnpay database is important for marketing Coca-Cola ZERO", a campaign for Coca-Cola Zero was carried out, and the experience of Coca-Cola on display talking to users attracted a lot of attention. By implementing a unique approach, Coca-Cola Japan has been successful in increasing awareness.

2. POLA Corporation
POLA Co., Ltd. has succeeded in expanding its brand awareness through content marketing . It operates its owned media, "MIRAIBI," and continues to provide awareness to modern women.

As part of this initiative, POLA renewed its media, which had previously focused on beauty information, to include content other than beauty information, strengthening its approach to potential customers. As a result, POLA has been able to provide a variety of value beyond just beauty to its target audience, and has succeeded in raising awareness.

3. Galaxy Entertainment Group
Galaxy Entertainment Group, which sells smartphones such as the Galaxy, implemented an awareness-raising initiative called the Galaxy Instagram Photo Contest .

The Galaxy Instagram Photo Contest is a campaign to encourage people to post photos of landscapes and seasons taken with their Galaxy on Instagram with the tag "#Galaxy Camera Club." The "#Galaxy Camera Club" tag spread on Instagram and was used by many people, leading to increased awareness.

Since SNS campaigns are spread by users themselves, they can be highly cost-effective.

summary

There are many marketing strategies that can be used to increase awareness, and each strategy has its own characteristics. By understanding the characteristics of each strategy, you will be able to clearly determine what you should implement for your company.


However, if you do not decide the purpose and final goal of awareness-raising in advance, you will not know why you are doing it, so be careful. Set the purpose and goal of awareness-raising in advance, refer to success stories, and work carefully. "Beafloss" is a service that solves the problems of digital marketing .