Definitions: Business Intelligence and Digital Marketing
You may already know the meaning of each one. However, since this is an interesting subject, we will briefly explain what each one is. So, if anything gets confusing, just go back to this part of the text and remember the concept of both.
Business Intelligence
It is a set of processes that aim to deliver the right information to the right person at the right time. These processes typically encompass the following actions: data collection, organization, analysis, action and monitoring.
Marketing Digital
It is the set of actions that a company develops in the online environment with the aim of attracting new business, establishing relationships and developing the brand's identity in this environment.
The evolution and importance of data in the digital age
Business Intelligence and Digital Marketing: it all starts with a good databaseIn the evolution of marketing from 1.0 to 3.0 – we are already familiarizing ourselves with marketing 4.0 – we realized how shallow the databases of 1.0 companies were or even non-existent.
With production focused on mass, there was no need – or at bahamas whatsapp data least they didn't know it was essential – to analyze the consumption of these same products. Even less of knowing everything the consumer did from the moment they downloaded an e-book from their website, as it is today.
Digital marketing and business intelligence would not exist if there were no databases. Is that why these concepts only started to be applied a few years ago?
Ultimately, both need data to work, especially if you want to work on strategies that incorporate both.
Business Intelligence e Marketing Digital
The valuable currency of digital marketing is its ability to measure and adapt the strategies and campaigns launched.
However, the problem is far from being the volume of data. There are countless possibilities for winning over consumers and obtaining information about them to feed the database. The problem usually lies in interpreting the data that has already been collected.