In the Full Service system, agencies offer a wide range of online and offline services , which is known as 360º communication . We see companies in the market that hire several agencies so that each one can take care of a part of their communication. In other words, one supplier for print media. Another for Google campaigns. A third to develop and update the website. Another to take care of social media, and so on. Full Service agencies offer all the services that involve the company's communication all at once!
With the abundance of online advertising services that have emerged in recent years, there has been a need for agencies that can centralize companies' accounts, taking care of existing marketing and "new marketing". A communications agency is called Full Service when it offers its clients this complete set of solutions, being able to develop work bulgaria whatsapp data in all areas. The main reason why Full Service agencies defend their business model is that contracting services individually creates a set of partners that, in addition to being expensive, brings several difficulties in management and maintaining uniformity in services.
However, as the old saying goes, “those who want everything get nothing”. And this is precisely the negative point of this business proposal. The variety of services offered by a Full Service agency requires a great deal of effort from the agency’s team, which leaves little time to dedicate to the strategic aspects of communication.
SPECIALIZED AGENCIES
In Specialized Agencies, the service provided is limited and divided into sectors according to the level of specialization. In other words, the tasks performed by the agency team are segmented or grouped according to the type of service to which the agency is dedicated. For example, even if they all work directly with communication, some are specialized in print media. Others in digital marketing. Others in website development. Others in systems development. Others in guerrilla marketing, and so on. In general, the quality of this service is much higher than that of a Full Service agency, precisely because they are specialists in what they do, and therefore do it masterfully.