OMO marketing has 3 main features

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In this process, the role of continuous data collection is crucial, which can help to gain a deeper understanding of customers. Through this data, marketers can achieve more precise social promotion, promote long-term loyalty and increase LTV customer lifetime value.



Multi-channel integration: Nowadays, there are many channels to reach customers, and "official website + community" has become standard. The OMO marketing goal is to connect the marketing activities of these channels in series to amplify the effectiveness of marketing activities. Due to chinese overseas australia database multi-channel operations, customer data may be scattered across different platforms, and manually sorting and importing this data is time-consuming and error-prone. With the help of the integrated platform, customers from all channels can be reached on one platform, including customers in physical stores, who can also accurately track offline store data through Super Link .

Personalized experience: In today's era of fragmented information, brands need to effectively collect data on customer behavior and use data analysis and artificial intelligence technology to understand customer needs and preferences. This enables brands to offer product recommendations and offers based on personal circumstances.