Optimize title and description tags

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We understand that many people get nervous when we start talking to them about code, but there are some adjustments that can be made without too much hassle from an administration panel, most of the time through a simple plugin that allows you to fill out a field as if it were a form.

Meta tags are some of those elements that are part of the HTML code of a website and that can be easily edited. In this sense, there are two that should be highlighted, the title and the austria email list description ( meta description ), which are not visible on the website itself, but are important for search engines. These two fields help robots categorize the content and are part of the information that the user sees when they do a search, so they can help improve the number of clicks (and therefore, the position in the ranking) if they are sufficiently attractive. If it is not explicitly stated, search engines normally automatically take as meta description the first words that appear as content on that web page .

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As recommendations in this area, both the title and the description must include the keyword , they must be unique on the website (the title or the meta description must not be repeated on different pages) and they must have a size that does not exceed a certain number of characters or pixels, which varies depending on the type of device (computer, tablet or mobile) and even the operating system. In general, the ideal is that the title does not have more than 55-60 characters and that the description does not go beyond 150 characters, to avoid them being cut off on certain devices or operating systems.