Make conversation the core of your bot

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WhatsApp Marketing Meets Chatbots: The New Game Changer Posted by istarto 0 Comment Categories: WhatsApp WhatsApp marketing has been effectively taking over from social media and other online communication strategies for the past few years. But it seems unlikely that the hype will die down anytime soon. Adding chatbots to the mix can truly revolutionize your marketing. But where do you start? Although WhatsApp has business features, it is not the most popular channel when it comes to advertising. Can your business's marketing operations benefit from a WhatsApp bot? What opportunities and challenges should you be aware of? How will you use WhatsApp for your business? Don't worry. We're here to help you complete the closed loop of customer acquisition. A Brief History of WhatsApp Marketing When you look at advertising and marketing on WhatsApp, it may feel like it's been around forever, but its history is very short and surprisingly recent.


‍ When former Yahoo employees Jan Koum and Brian Acton founded chinese overseas america data WhatsApp in 2009, the app had become extremely popular but had no commercial presence yet. Even after it was acquired by Facebook for $19 billion in 2014, its co-founders committed to making WhatsApp ad-free. Over the years, WhatsApp has introduced some new features to fend off competition, such as improved groups functionality and Snapchat-like 24-hour story updates, while others, such as support for Instagram and Facebook video playback, are aimed at better integrating the app into the Facebook ecosystem. In May 2018, Koum announced his exit from WhatsApp amid a strategic conflict as parent company.


Facebook began to push a business- and advertising-friendly model. Thus, interest in WhatsApp marketing began to grow with new features for businesses. A free WhatsApp Business app for Android was released in some markets Generating Revenue with WhatsApp […] Conversational Commerce: A Five-Step Approach to Cross-Border E-Commerce Customer Service 20 Nov, 2023 Conversational Commerce: A Five-Step Approach to Cross-Border E-Commerce Customer Service Posted by istarto 0 Comment Categories: eCommerce-Ad It has been proven that the innovation and upgrade of Internet technology has had a great impact on enterprise customer service.