Some may have had reservations, but there is no doubt that COVID-19 and its extensive quarantines are pushing us to migrate to online sales. See how it is done. It is not difficult.
To have an e-commerce, you need a good website, with photos, descriptions and prices of your products. In addition, it is necessary to have a payment platform.
However, in a faster and cheaper way, you can sell through some platforms that already offer the entire basic structure of the online store, these are the marketplaces (Mercado Libre, Yapo, Lineo).
Marketplaces are websites for a specific segment that gather products from various sites and brands in a single place. The buyer can choose the product that seems best to them, considering its characteristics and prices.
This type of site is very interesting for buyers, because they do not need to spend hours researching the best price and can make the payment directly on the page.
Below, we select some online tools that you can use to spread your content and promote your product. Ideally, you should use most of them or, preferably, all of them.
Blog
The blog is the number 1 indispensable channel for those who want to build their audience, be in constant contact with their public and demonstrate authority. Some advantages of this tool are the following:
There is no space limit for your content: you can write as much as you want.
You can interact with your audience in the comments section.
You can add different types of content: texts, videos, infographics, surveys and much more.
Facebook is the largest social network in the world, with more than 2.6 billion users. In Chile, there are more than 10 million users who connect monthly. Some advantages of this tool are the following:
It is a dynamic social network, very connected to current events and very attractive to users.
You can create paid campaigns specifically targeted to your audience (and measure your results!).
You can interact in real time, using Facebook Lives, for example.
It is a very important channel to disseminate your blog content.
Instagram is another very popular social network, which already has more than a billion users. singapore phone number list The big difference in relation to the other networks is that its focus is more visual, with emphasis on photos and videos.
Stories, which are photos or videos that disappear after 24 hours, are a great way to get your audience's attention.
If you work in the gastronomy niche, for example, an excellent idea is to publish short videos of recipes, images of the dishes you have prepared, stories with interesting tips.
Sales Page
The sales page is your window for both buyers and affiliates (if you want other people to spread the word about your products and help you sell more.
The quality of that website will undoubtedly have a huge impact on your credibility and authority level. Therefore, you need to keep the following in mind:
Your sales page should have a description of the product and its benefits, information about you, and an eye-catching video.
Additionally, you should include other information, such as disclaimer, contact and payment methods.
Layout is very important, as it is the first thing a customer sees when entering your website. Pay attention to the visual aspect, such as colors, font size, and content organization.
Proofread your texts and make sure that grammar and spelling are in order. But the most important thing of all is to take care of your copywriting: make sure that your texts are attractive and will make readers want to buy your product.
Email marketing
Email marketing is extremely important for building an engaged audience that identifies with your brand. This is probably the marketing tool with the best cost-benefit ratio.
The good thing about email is that it goes directly to your customer's inbox, which increases the chances of the message being read.
Paid advertising
Paid advertising is also a great option to spread the word about your brand and products.
Its great advantage is that the results come in the short term, since when you start paying for ads the results are practically instantaneous.
The best options for advertising are Google, Facebook and Instagram.
On Google, you can create ads to appear in the first results when a user searches for a keyword related to your segment.
Social media ads are also a great idea, mainly because you can segment them according to the people you want to be impacted by them.