Community Activities and Co-creation

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There are also many examples of local communities adopting co-creation as a measure for regional revitalization.

Innovation Tohoku is a matching platform for people who are taking on new challenges, such as urban development and new business ventures in Tohoku, and people who want to support these challenges.

One of Innovation Tohoku's initiatives is "LIFEKU," a website that provides information about clothing stores, eyeglass stores, and other businesses in Fukushima City in order to convey Fukushima's sense and style.

The app "CO-FUKU" developed by LIFEKU is administration directors email database a matching app-like tool that connects store staff with customers.

The development of this product reflects LIFEKU's approach of meeting people face-to-face in-store and providing them with information that is perfectly suited to them.

This is an example of co-creation made possible through the successful collaboration of local people, an IT venture company, and people who want to support new challenges.

Types of co-creation

Co-creation can be broadly divided into two types:

Shared with both
Sharing voices and themes from both sides is the basis of co-creation.

Opinions from both parties and feedback from customers allow us to gain a multifaceted perspective on products and services, which can lead to the creation of new value and ideas.

It is also important to exchange opinions on a common theme. Forums for the exchange of opinions can be created through the formation of communities by companies, organizations, governments, etc.

We will share a common theme, discuss it using knowledge from each individual's perspective, and aim to gain new perspectives.

The common point in both cases is that the participating companies, organizations, and users all have the same perspective . It is important to remember that everyone is on an equal footing.