Fear and Loyalty Are Not The Same

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I’m satisfied with them when all is running well. But when I hit a technical snag, a billing error, or any kind of dissatisfaction that requires me to call into their customer service center, my perspective shifts.

The experience is inevitably one that has me ranting with frustration… and usually to myself as I grow old waiting to speak to a human being who, as it turns out, is neither willing nor able to do anything of real value.

So if I feel this way, why won’t I switch phone companies?

The “F” word of course. Fear. As in, fear that the “promise” of a seamless venezuela telegram data transition to the “other guys” will result in the interruption of my business.

Or fear that the devil you know is about as good as it gets.

Fear that the promise of perfect service and cost savings will disappear abruptly once the 12-month honeymoon period is over.

So why go through the hassle?

I’m a long-term customer. I am not, however, loyal.