It shows in which points qualitative and quantitative content analysis differ.
In qualitative content analysis, you focus on a small number of pieces of content that you subject to in-depth analysis. What matters here is what you hear between the lines in interviews, for example. You work inductively , i.e. you make your own observations and derive a new hypothesis from them. The aim is to understand and interpret the rcs data malaysia results and to develop new theoretical approaches on this basis.
Quantitative content analysis is the counterpart to this. It is a standardized procedure in which the researcher always keeps the research conditions constant. Here you draw on a large number of contents , which you subject to a specific analysis. The procedure is deductive , since you want to examine existing theories and support them with data. The aim of the analysis is to recognize, describe and explain statistical frequencies .
If you want to clarify a scientific question and use a small amount of non-standardized data, this method is the right one for you. It involves collecting opinions or attitudes that you can interpret at the end of your analysis.