Searching for new ideas and insights

[sumaiyakhatun27]

From the above, it might seem like it makes sense to only listen to conversations about lost deals. But conversations about won deals can also be a great source of insights. For example, about the pain points your customers have and want to solve, about their needs that they are addressing with your product, etc.

Such conversations will also help you understand how to best present a particular product in ads.

For example, we have an analytics page that we just created and plan to advertise in search. And here we faced two problems.

“Analytics” is a fairly high-frequency, i.e. popular query. It will most likely bring america rcs data irrelevant traffic, so it needs to be divided into less frequent, targeted queries. Like “marketing analytics” or “business analytics”. But what kind of queries, we don’t know — we found a basic set using Google Ads and the search marketing platform Serpstat (part of Netpeak Group). But how to expand semantics?

Different people and specialists may understand “analytics” in different ways. For some, it may be an idea of ​​advanced end-to-end analytics with visualization of all data. For others, it may be a table with three columns: how much was spent, how much was earned, and what was the income. Of course, these are all extremes, but we needed to understand what analytics are in the minds of our client. That way, we would know how to present our analytics in advertisements.