This is physical accessibility and digitalization

[sumaiyakhatun27]

Brands are interchangeable. Never think that you will create a sufficient layer of loyal customers for your business, unless, of course, you are Ukrzaliznytsia, which has no alternative, and people will not try anything else. They will definitely come, they will definitely go to another supermarket, to another store, they will definitely try it. Therefore, it is better to fight for market penetration in order to increase the share of users.

Consumer memory is short-lived. It's about communication. If you say: "That's it, everyone knows me" - believe me, competitors will not be silent and will not stop improving their customer experience. And while you are sitting in silence, they can go very far, and then you will not be able to catch up.

The hallmark of marketing in the new reality is that market growth is actually determined by two levers.

Barriers to growth

If a client has gone abroad and cannot access your services, this is physical inaccessibility that myanmar rcs data you have to address. And if you want to continue living, look at the case studies of companies. One of the most famous cases is Nova Poshta and the agricultural sector: what they did to be accessible to their foreign clients, to work with the railway, despite the different tracks, the fact that the cars have to be rearranged, etc. But they did it, they ensured physical accessibility.

The second part is mental accessibility . It's about the fact that for every new trigger in a customer's mind, every new problem, your brand will be the answer. The more triggers your product creates in a customer's mind, the greater your growth in the market.

I'll give you an example of the super popular Coca-Cola. Just think about it: New Year's Eve - Coca-Cola, a set table, guests - Coca-Cola, a visit to McDonald's - Coca-Cola, a walk with friends - Coca-Cola. A party - also Coca-Cola. These are all situations when there is a trigger to buy drinks.