CEOs must be a driving force for business innovation and technology in their organization. If they do not communicate the value of technology in today’s business environment, it is highly unlikely that processes will be implemented effectively and key stakeholders will be engaged.
Technology is no longer just a tool for entrepreneurs or CEOs to use as they please. Innovation in the company has become a key piece in articulating any business, from managing the marketing experience to product development.
Companies from all sectors need to transform their business processes to take advantage of available technology and thus position themselves in the digital world. Those who succeed will be able to successfully overcome all the challenges that lie ahead.
Innovation in business, the key to success
Business innovation: the secret key to success
Digitalisation and innovation within companies are growing russia phone number data movements that have undoubtedly experienced a great boost with the crisis generated by Covid-19 in our country. 80% of entrepreneurs brought forward their digital transformation due to the pandemic ( Forbes article ).
The factors that have influenced this phenomenon, as indicated in the Adigital report on the Digital Economy in Spain , have been mainly two:
Current aspects such as the growth of digital demand with, for example, a 50% increase in e-commerce.
Structural aspects such as the acceleration of digital programs or the consolidation of teleworking, which went from 5% to 34% in just one month at the beginning of the pandemic (INE data published in Cinco Días ).
Today, there are very few people who doubt the importance of digitalization within the company . And it has been seen that those who were already halfway through this process of digital transformation have been able to stabilize, pivot and begin their recovery before anyone else.
There have even been those who have decided to increase their investment in technology due to Covid-19. Specifically, 29% of Salesforce customers according to The State of Salesforce 2020 - 2021 report . And it is estimated that they are 47% more likely to move forward in the recovery of their business .