What is a business account and what are its advantages?

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As the name suggests, a business account is ideal for brands and businesses of all sizes. Unlike personal accounts, a business account allows users to access advanced features and in-depth analytics.

Switching to a TikTok business account is free and takes just a few minutes. You can also always switch back to a personal account if you change your mind. A business account also provides the following benefits:

Manage your account with a third-party platform. Business accounts can be connected to third-party social media management platforms, which give you access to advanced features. You can set the time and date for publishing videos, interact with your audience, and see how your content is performing. This will allow you to focus on creating creatives and not poland rcs data worry about the technical aspects.
Useful: Hootsuite provides recommendations on the best time to post for maximum engagement. You can also set a time in advance to post for any period of time (unlike TikTok’s scheduling feature, which has a 10-day limit).

Verification: A business account can receive a verification badge from TikTok. This helps increase your account’s visibility on the platform and helps you build trust with your followers.
Access to promotion. Business accounts can use TikTok's advertising tools to reach more people. Promotion is not available for copyrighted videos with audio.
Ability to add links to your description. Business accounts with more than 1,000 followers have access to a link field. Adding a link to your website or social media is a great way to drive traffic.