You now know where your marketing department is at. Now it's time to find out in which direction your marketing measures should move: What is your objective? Once you have clearly defined this, you can note the start and end points of your marketing plan in the template.
Take a look at your target group
Before you start planning the specific steps required to achieve your goals, it is advisable to analyze your target group:
Who do you want to address with your marketing activities?
What characteristics define your target group?
How do you gain and maintain the interest of your target group (also in the long term)?
These aspects are a very important part uk rcs data of a marketing plan template, as the target group is the decisive factor in whether a campaign is a hit or a flop.
Fill the marketing plan with your strategies and measures
Once the target group has been analyzed, you can get started and fill your marketing plan template with all the strategies and measures to achieve your goals. It can be helpful to consider the following aspects and note them down as a project context:
analysis/comparison with the competition
your USP/unique selling point
possible sales and communication channels
planned marketing instruments
available budget
intermediate goals and milestones
Implementation, Controlling and Success Analysis
A detailed marketing plan not only contains an overview of all the measures in a project , but also documentation of the project's progress. This reinforces a structured approach and also makes it possible to keep an eye on the progress and profitability of a campaign at all times. This way, you can see immediately if a project is moving in the wrong direction and can take countermeasures at an early stage.