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Love or hate it, mobile marketing automation is a must for product marketers who are serious about conversion and revenue. This is because the traditional reach-and-frequency marketing mentality isn’t working anymore. For example, mobile apps lose about 77% of new users within 3 days of install — all because they fail to implement automation, omnichannel experience, and personalization.
Back to the drawing board, marketing giants are now adopting hyper-personalized strategies designed with modern customers in mind. According to recent research, about 96% of companies are using some form of marketing automation to build brand awareness, gain leads, retain customers, reduce cart abandonment, and many more.
Bear in mind that mobile app marketing automation can be very tricky and, if implemented wrongly, can make users hit “delete” immediately. But this won't happen to you because we'll explain how mobile marketing automation works and how to use it effectively.
Mobile marketing automation involves the use of technology to streamline repetitive marketing processes and campaigns across multiple channels for a good mobile experience. You’ve seen these a million times already — the mobile pop-ups reminding you to complete an in-app purchase, the SMS messages offering discounts, the emails telling you about new arrivals, and so on. While mobile marketing automation tools require data-driven planning and implementation, it helps you deliver a relevant and personalized mobile experience based on the preferences and needs of your users.
Here’s a handy example. Assuming you have a makeup brand, and a customer orders a makeup package including foundation, eyeliner, mascara, and lip gloss. Using the products’ average consumption patterns gives you an idea of the best time to separately remind the customers about a repurchase. Would you rather do it manually or automate reminders for each item? Choosing the latter, follow the next steps: