Subscribers' content in your feed effectively engages new subscribers, arouses interest. In addition, when people post photos of products on Instagram, it means that they are happy with them and want to share their positive emotions, pay tribute to the quality of the product. This strengthens the audience's trust in the brand.
Community of fans around the account
How to get more content from your followers? Collaborate with “brand advocates” and those who truly love their brand. These people strive to spread information about their favorite brand and are willing to post videos, photos, and other content on social networks. This is the kind of content that inspires other potential customers.
Give away prizes, hold seasonal competitions.
Raffles and gift distribution are not only ghana email list a proven tool of holiday marketing (as well as other areas of it), but also a way to thank your loyal customers and subscribers for their support and trust. You can simply give away prizes, or you can launch a contest. Such promotions increase brand awareness and focus the attention of the target audience on it.
The timing of the promotion and the choice of prize are up to you. But there is one pattern: cash as a gift does not work as effectively as branded goods or gift cards. A long-term competition allows you to involve more participants than a short-term promotion. A series of raffles will help to stir up excitement and, at the same time, gather more people.
If you need to promote a seasonal contest or some other holiday marketing event, you can add information about it to pictures in your posts on Instagram, so it will appear in your followers' feeds and they will quickly read it.
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If the holiday is popular and widespread, most people will prepare for it by buying gifts for their loved ones and friends. Impulsive purchases and moments of weakness, when a person gives in to a passion for shopping, are your chance to increase sales. Put small holiday discounts on related products; put together gift sets; organize a shelf in the store with gift ideas and special prices (which, however, can be the same as before). Do not doubt that the buyer will bite and quickly empty these shelves.
More emotions!
Everyone already knows that shopping is done under the power of emotions and mood. So create a festive mood and a magical atmosphere! Let your customers feel the spirit of the holiday! Use festive music, special decoration, instruct sellers on how to communicate with customers.