Installing the tag via GTM

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Let's consider how to install the GA4 counter on a website via Google Tag Manager (GTM). This option is the fastest and most convenient. In addition, if a specialist works with Google analytics systems, he cannot do without GTM.

To get started, you need to log in to Google Tag Manager, create a new tag, and select the Google Analytics configuration type: GA4 configuration. Then, you need to enter the flow ID and select the trigger — the source from which the data will come. Most often, the counter is installed on the entire site, so it makes sense to select All Pages as the trigger.

The final step is to click the "Publish" button.

To check if the settings are correct, you can go to the "Real-time report" section, south africa rcs data refresh the page, and you will see that at least one user is on the site. Of course, if there is no internal traffic filter.

We also recommend that you review the Google Analytics help , which details important steps in the process of migrating to Google Analytics 4.

Don't delay the transition to GA4
As you can see, GA4 is a completely new tool with broader functionality than Universal Analytics. In order to have time to learn how to work with it, evaluate all the changes, and correctly configure events and reports, we recommend connecting GA4 right now and starting to collect data for analysis.