When you already have the necessary money to carry out your marketing strategy, and you have your teams aligned, it is essential to draw up a workflow: how to organize the tasks, in what time frames, how to follow up... This framework is called the Scrum Methodology .
First, you have to identify the roles of each of the team members and define their responsibilities in the project. Then, tasks will be marked with objectives in a given period of time ( Sprint ).
scrum methodology
Source: Science and Administrative Technique
Daily, a meeting will be held in each team to analyze the status of the tasks, and at the end of each Sprint a Retrospective will be held , that is, a meeting of all the team members in which it will be analyzed which tasks have been able to be completed and which ones have not (and why), with the aim of improving the work methodology to make it more efficient.
Measuring results: how to identify 'quick wins'
"What investment in time or resources does my project thailand phone number data require? How long does it take to get it up and running? What financial investment does it entail? What key data can I capture? What is the expected return? (Not just in financial terms but in terms of benefits for my brand image)". These are all questions you should ask yourself to identify the 'quick wins' (or 'fast gains', that is, an action that requires little effort but gives a relatively large result).
It is about formulating an implementation strategy that provides us with a solid foundation on which to sustain our business and, later, safely expand the possibilities.
The Pareto Principle , also known as "the 80-20 rule", explains that 80% of the effects come from 20% of the causes. Although it is not a unique rule, applied to marketing it means that 80% of your income comes from 20% of your actions. You should not take it literally, but it will guide you to determine which strategies are more efficient and can provide you with better results.
If you are clear about what you want to achieve in your company but you are not sure where to start, contact us and we will help you.