As John Müller from Google explained on Twitter, it is not a problem if the pagination on mobile pages is not the same as on desktop pages. Due to the mobile-first principle, Google indexes the content in the mobile display. As long as all important content is available there, there can be deviations in the desktop version. One reason for deviations is often usability. Since there is less space on mobile, not all elements can always be displayed, so navigation and pagination can be different. If all functions are available on mobile and the pages serve the same purpose, it is not a problem for Google.
As Google Ads announced, impression share data can now rcs data china be used to create custom columns. Custom columns are additional columns that users can add in the interface to monitor specific data. Using impression share data, advertisers can perform various calculations. For example, the Search Impression Share, Click Impression Share and Display Impression Share metrics help determine how much visibility they are getting in relation to the visibility they are entitled to based on their targeting and settings. This helps identify where more aggressive bidding or budgeting is worthwhile.
Facebook's plans to take over the clip platform Giphy have been known since the beginning of 2020. Now the British antitrust authority CMA has come to the conclusion in its preliminary report that the takeover could endanger competition between online platforms. Specifically, there are fears that it could become more difficult for social networks such as Twitter, TikTok or Snapchat to use Giphy's animated images. After a takeover, Facebook could demand that other platforms share customer data in order to access the gifs. Facebook sees the concerns as unjustified, but announced that it will continue to work with the British authority to dispel the "misconception"